Facebook declared 16 million individuals with 100% of them coming on mobile each month in Nigeria visit Facebook. Daily, 7.2 million people see Facebook with 7 million on cellular.

Facebook's visit coincided with Buddies Day (4 February), or Facebook's Nigerian 12th birthday. During the last five years, the worldwide Facebook community has doubled in size, and its own community in Nigeria continues to grow.

«For us, Buddies Day in Nigeria was about hearing the stories of our community using Facebook our system to develop and connect with others. We now have made astonishing progress over the past year. We're only 1% done in Nigeria and inspired to do even more in this quick-moving, cellular first country,» said Nicola Mendelsohn, Vice President, EMEA, at Facebook.

Nunu Ntshingila, Head of Africa for Facebook, said: «This is the year we deepen our partnerships with Nigerian companies. We're dedicated to Nigeria, and during this visit we shared insights with our company and agency partners about how to deliver personalised promotion, at scale, where people are — on their cell phone. We want to make sure Nigeria — its people, its agencies and its companies — realise the opportunity that technology and mobile bring.»

Ntshingila continued: «We know the mobile platform folks use the most in Nigeria is Facebook and up to 77% of Nigerians on Facebook use their cellular device to find new services and products. Nigerians are sophisticated mobile users and this sophistication is increaseing quick — people are ahead of companies, and we are here to help companies create cellular-first solutions to grow their company.»

Facebook also hosted a dinner Nigeria for women leaders in Nigeria where Mendelsohn and Ntshingila spoke about entrepreneurism and technology can drive markets and make jobs.